How to Use Google Analytics to Boost E-commerce Sales

If you’re running an e-commerce store, you should be using Google Analytics. Few tools rival its importance.

Since its introduction in 2005, Google Analytics has been serving foolproof data for websites in all industries. From business to travel, websites across the board utilize Analytics as a go-to tool.

But for e-commerce stores, Analytics is a must.

Why? Because e-commerce thrives on data.

In the e-commerce industry, accurate data can help your store rise to new heights.

But the reverse is also true: misinterpreted data drives your store into the ground.

Misinterpreted data can easily make the difference between converting a lead or losing it. And for a startup or an e-commerce store that’s trying to expand, every sale counts.

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